Muhammad Athar Rasool: Technology, engineered end to end.
Storefronts, integrations, mobile apps, infrastructure and AI for ecommerce brands and the agencies that serve them.
Most ecommerce problems look like marketing problems until somebody opens the code.
About Muhammad Athar Rasool: ecommerce engineer since 2001, CTO at Falcon Marketing and CEO of DS Technologies
I've been building software since 2001 and running DS Technologies since 2004. Over those years the work moved from websites to the systems behind ecommerce: the integrations, storefronts and pipelines that decide whether a store actually scales. Today I lead engineering at Falcon Marketing in Los Angeles and run the team at DS Technologies in Faisalabad. I get called when something is stuck, slow or held together with workarounds, and I fix it properly.
What I build. Commerce platforms, integrations, mobile apps, DevOps and AI agents for ecommerce brands and agencies.
Shopify Plus
01Shopify Plus builds, replatforms and migrations for brands that have outgrown their theme.
Custom integrations
02Custom integrations connect your store to the ERP, warehouse, subscription and CRM systems it depends on. It is most of what clients call me for.
Headless storefronts
03Headless storefronts on Next.js and React for brands whose theme can't do what they need.
Mobile apps
04React Native shopping apps for brands that want a native-feeling app without two separate codebases.
DevOps
05DevOps for ecommerce teams, so releases stop being scary and every deploy is boring, repeatable and reversible.
AI agents
06AI agents for ecommerce operations that do real work, not demos.
How I work. Audit, plan, build and monitor, with staging parity and CI/CD from day one.
Audit
I open the code and the data before I quote.
Plan
A written scope with the integrations mapped end to end.
Build
Staging parity and CI/CD from day one.
Monitor
I watch it in production and iterate.
US-accountable, globally delivered. Falcon Marketing in Los Angeles and DS Technologies in Faisalabad.
Questions people ask. About Shopify Plus, headless commerce and working with Athar.
01Who is Muhammad Athar Rasool?
Muhammad Athar Rasool is an ecommerce engineer, CTO at Falcon Marketing in Los Angeles and CEO of DS Technologies in Faisalabad, Pakistan. He has been building software since 2001 and focuses on Shopify Plus, headless Next.js storefronts, custom integrations and AI agents for ecommerce brands and agencies.
02Can Shopify Plus integrate with an ERP or 3PL?
Yes. Shopify Plus connects to ERPs, warehouse management systems and 3PLs through its Admin API, webhooks and middleware. The hard part is usually inventory and order sync logic, error handling and retries, which is where most integration projects succeed or fail.
03When should an ecommerce brand go headless?
Go headless when the theme cannot deliver what the brand needs: custom shopping experiences, content-heavy storefronts, multiple frontends from one backend, or performance a theme cannot reach. If a theme can do the job, a theme is cheaper to run.
04Do you work with agencies as well as brands?
Yes. Athar works directly with ecommerce brands and as the engineering partner behind agencies that need Shopify Plus builds, integrations, mobile apps or DevOps delivered under their own name.
05What time zones do you work in?
Athar works with brands across US time zones, with US-facing accounts handled through Falcon Marketing in Los Angeles and engineering delivered by the DS Technologies team in Faisalabad.
Writing on LinkedIn ↗ Recent posts on ecommerce engineering and AI agents.
Tell me what you're building. Contact Muhammad Athar Rasool.
Working with brands across US time zones.
hello@athar.pk